What comes to your mind when you first see this advertisement? Do your eyes go straight to the dog pile? Or does the warning catch your eyes so that you have to read the rest of the text? The warning text reads, " The makers of new tag body spray will not be held liable should any girl-on-girl-on-girl-on-girl-on-girl-on-girl-on-guy action occur. Please carry card below at all times." The card below says, "If I'm critically injured in a TAG related pile-on, please notify my buddy ______ at (___)______. (He'll think it's hilarious.)" Combined with the picture, this immediately makes men want to use the product created by TAG. This advertisement is directed at young, single men. TAG is trying to sell their product even more by using an advertisement. Even though the picture isn't very probable, men want to think that this can be them. The warning stands out, and makes men think that something like this will happen to them when they use TAG body spray.
The TAG advertisement uses pathos and ethos but it lacks logos. The emotional appeal is directed for men to get women, and a lot of them. It uses men's desire to have all the women he wants. This advertisement makes men want to be the guy at the bottom of the pile. The advertisement shows that TAG can help men do this. TAG is a well known fragrance company among men. It has credibility by being a well-known company, also running television commercials. This advertisement lacks logos. It is not very logical or realistic. If it was logical then not nearly as many people would buy their product.
1 comment:
You're right about the lack of logos. A guy would have to suspend all logical thinking to actually believe that women will throw themselves at him just because he wears a nice smelling spray. It's odd that the ads are so outrageous, yet guys kind of believe it. Or at least they might buy the product just to see if the girls notice.
Post a Comment