Saturday, April 12, 2008

MAC vs PC

What kind of computer should I buy, a PC or a MAC? MAC tries to make this answer obvious using their commercials. The older man featured in the commercial represents a PC, while the young kid represents a MAC. MAC does this for an obvious reason, to make their computers look hip and cool. It makes regular PCs featuring windows look outdated, old, and nerdy. The older man fits the stereotype of a computer nerd, with the glasses, the suit, and hair. But not the MAC, he has a more casual style that does not appear nerdy. MAC directly attacks windows in this commercial, making fun of the windows vista security which asks for certain permissions during operation. This is to prevent viruses or hijackers getting into your computer, but at the same time annoying. This commercial strongly emphasizes this and promotes how MACs don't have this problem. The commercial uses this logos in a comical fashion. It is trying to promote the logical benefits of using a MAC to the audience while at the same time using pathos as a way to show that the MAC is the new hit. The commercial is directed to anyone looking to get a computer or even someone who already has a computer. The MAC character is especially designed to attract younger, college students.

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Thursday, April 10, 2008

E-Trade Baby

Commercial advertisements are becoming vital to a businesses development. E*Trade is an expanding company trying to increase their business. Their commercial was first shown during Super Bowl XLII. E*Trade is a financial company that provides investing, trading, mortgages, and more to people across the U.S. They use this commercial featured to promote their company. They use pathos, by using a baby. Everyone likes babies and thinks they are so cute, which is why E*Trade used this baby. This commercial appeals to everyone looking for financial services. The baby talks about the company and services they provide, even though a child this young can not speak as well as this baby. It makes everyone think that this baby is so smart, using E*Trade, and that they should use it too. It is not a very logical commercial considering this baby would not be using a computer, E*Trade, or even speaking this well. The commercial works though, it catches they attention of the audience using this baby.
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Marlboro Country


Do you want to go to where the flavor is? Then you should go to Marlboro country, according to their company. This advertisement makes smoking look like an everyday thing. Everyone who wants to be a cowboy should smoke Marlboro reds. This is mainly directed towards men, especially rugged, tough men. This advertisement also makes it look like Marlboro owns the country, which I don't think they do since the last time I checked. This advertisement is trying to coerce people into smoking cigarettes with this advertisement. They have to use text in order to do this, or it would be just another cowboy smoking. This advertisement does not seem very logical to me. According to the advertisement, the flavor is in Marlboro country. But Marlboro country is not a physical place. It is smoking Marlboro cigarettes. The advertisement contains some pathos. It says in the small text, "either way, you get a lot to like." People want something they will like; Marlboro is trying to convey that their product will do this. It is appealing to people's emotions, because people want to be cool like the Marlboro man.
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