Thursday, April 10, 2008

E-Trade Baby

Commercial advertisements are becoming vital to a businesses development. E*Trade is an expanding company trying to increase their business. Their commercial was first shown during Super Bowl XLII. E*Trade is a financial company that provides investing, trading, mortgages, and more to people across the U.S. They use this commercial featured to promote their company. They use pathos, by using a baby. Everyone likes babies and thinks they are so cute, which is why E*Trade used this baby. This commercial appeals to everyone looking for financial services. The baby talks about the company and services they provide, even though a child this young can not speak as well as this baby. It makes everyone think that this baby is so smart, using E*Trade, and that they should use it too. It is not a very logical commercial considering this baby would not be using a computer, E*Trade, or even speaking this well. The commercial works though, it catches they attention of the audience using this baby.
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)