MAC vs PC

What kind of computer should I buy, a PC or a MAC? MAC tries to make this answer obvious using their commercials. The older man featured in the commercial represents a PC, while the young kid represents a MAC. MAC does this for an obvious reason, to make their computers look hip and cool. It makes regular PCs featuring windows look outdated, old, and nerdy. The older man fits the stereotype of a computer nerd, with the glasses, the suit, and hair. But not the MAC, he has a more casual style that does not appear nerdy. MAC directly attacks windows in this commercial, making fun of the windows vista security which asks for certain permissions during operation. This is to prevent viruses or hijackers getting into your computer, but at the same time annoying. This commercial strongly emphasizes this and promotes how MACs don't have this problem. The commercial uses this logos in a comical fashion. It is trying to promote the logical benefits of using a MAC to the audience while at the same time using pathos as a way to show that the MAC is the new hit. The commercial is directed to anyone looking to get a computer or even someone who already has a computer. The MAC character is especially designed to attract younger, college students.