Do you want to go to where the flavor is? Then you should go to Marlboro country, according to their company. This advertisement makes smoking look like an everyday thing. Everyone who wants to be a cowboy should smoke Marlboro reds. This is mainly directed towards men, especially rugged, tough men. This advertisement also makes it look like Marlboro owns the country, which I don't think they do since the last time I checked. This advertisement is trying to coerce people into smoking cigarettes with this advertisement. They have to use text in order to do this, or it would be just another cowboy smoking. This advertisement does not seem very logical to me. According to the advertisement, the flavor is in Marlboro country. But Marlboro country is not a physical place. It is smoking Marlboro cigarettes. The advertisement contains some pathos. It says in the small text, "either way, you get a lot to like." People want something they will like; Marlboro is trying to convey that their product will do this. It is appealing to people's emotions, because people want to be cool like the Marlboro man.
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